Q&A SHISEIDO JAPAN

 1.      Whats your favourite Shisedo product and why?

Ultimune Power Infusing Concentrate & Ultimune Power Infusing Eye Concentrate. Ultimune is are the result of Shiseido’s 20 years of research on skin immunity. By incorporating Ultimune into your skincare regimen you can help prevent future signs of aging and defend and strengthen skin’s resistance to external aggressors. From the day you start using Ultimune Power Infusing Concentrate, you experience amazing results and it can be used by all skin types and all ages.

2.      Can you share any recipes or homemade beauty tips?

Asian women have been known for their beautiful skin, thanks to the beauty ritual called double cleanse. This involves very gently, but thoroughly cleansing the skin. It involves first cleansing to remove makeup, with a makeup remover such as Shiseido Perfect Cleansing Oil. Then after your makeup is completely removed it’s time to gently purify the skin using a gentle foaming cleanser. It is very important work the foam into a rich lather in the palm of the hand before applying to the skin, then massage the foam onto the face using a circular motion. Use only lukewarm or cool water to rinse.  Asian women are all about gentle, consistent skin treatment in order to get results.
 

3. What makes your products so special?

Shiseido opened its first research center in Japan in 1916. The company was committed to redefining beauty and discovering new technology and methodologies to embrace beauty from the inside out. Due to its devotion, there are now research centers in China, Thailand, USA, and France. Shiseido has become an authority on skin and skincare and a leader of basic research in dermatology. Shiseido goes above and beyond industry standards when it comes to product quality, testing and formulations, and natural ingredients are purified to our own high standards before being included within any formula.

 

4. How would you describe Japanese beauty?

For over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Shiseido is now sold in 88 countries and regions, and so we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future. We love to find beauty and share it. We believe that beauty goes deeper than what is visible to the eye-beauty is sensitive to nature, the climate, light and color, all five senses, and the many intricate details of life itself. We find beauty all over the world; We find beauty through R&D. We find beauty in science and art. We find beauty in the relationships we have, in the products we make and in how we engage with the world.

At Shiseido, beauty is not an image, it is a feeling and when it is shared, we imagine a world that is, quite simply put, better. We appreciate beauty in diversity and throughout all of humankind. We see beauty as an antidote, a place to retreat, a feeling worth sharing – we believe beauty is the unifying source.

5. What are three words to live by?

 Empathy, Excellence, Innovation.